The Science of Visibility

Enhance sales and profits with the new fast-growing category of illumiNITE… products your customers will truly value.

illumiNITE® is a successful and compelling category of stylish, functional apparel and accessories that are uniquely visible. For the outdoor enthusiast, our unmistakable silhouette visibility adds authentic value to every product brilliantly, every day and night of the year.

In this Olympic year, our ideal of genuine innovation for channel partners and outdoor enthusiasts everywhere reaches new heights with:

Exciting fabric innovations in body comfort for all conditions, including Soft Shell, Cool Dry, Comfortec Stretch and Thermatec technologies.

Expanded range of head-to-toe product choices with a special focus on women and accessories

Innovative in-store merchandising that educates consumers and inspires sell-through

Vibrant new color system fusing style and function to get you noticed in more ways than one